LAS VEGAS – /Las Vegas Sun/ – Casinos along the Las Vegas Strip and numerous businesses throughout Las Vegas plan to commemorate the first anniversary of the Sept. 11 attacks with marquee messages, public service advertising and other events to remember the thousands who died.
MGM MIRAGE employees will receive a commemorative pin, while individual MGM MIRAGE casino properties will feature stories in employee newsletters, displays in employee areas and other remembrances.
Park Place Entertainment Corp.’s Caesars Palace and Flamingo properties will be displaying large American flags, while the Las Vegas Hilton will fly its flag at half mast. The Flamingo will also hold a public remembrance ceremony on its outdoor lawn.
Martin-Harris Construction, a general contracting firm based in Las Vegas, is ordering 500 T-shirts for its employees and field workers. The shirts will feature an American flag and the words “In God We Trust.”
Martin-Harris will also likely hold a prayer meeting the morning of Sept. 11 to pray for those whose lives were lost in the terrorism, said spokeswoman Ellie Shattuck, and the company is arranging an alternate date to celebrate the birthdays of employees who were born on Sept. 11.
“In the office, we’ve had a lot of sharing,” said Shattuck, who noted the company started making plans for a Sept. 11 observance about a month ago. “The fear and the sadness are just now coming to the surface. For us, Sept. 11 is a day in tribute to carrying on our lives and not allowing outside forces to alter our fortitude and our belief in the American way of doing business.”
The Howard Hughes Corp., a developer in Las Vegas, has partnered with JMA Architecture Studios to help finance a permanent memorial Togel Hongkong to Barbara Edwards, the Palo Verde High School teacher who was aboard American Airlines Flight 77 when it hit the Pentagon.
The two companies will unveil the memorial’s design at the Summerlin high school at 9:30 a.m. on Sept. 10.
Angela Spall, director of marketing for Lionel Sawyer and Collins in Las Vegas, said the law firm hasn’t planned to formally mark the anniversary of the terrorist attacks but will allow its employees to remember that day in their own way.
“We’ve just gotten back from vacation and haven’t discussed what we’re planning to do yet for 9-11’s anniversary,” she said. “Everyone’s going to be here. But we’re letting employees do what they want to do. If anyone is upset that day, we would provide support for them.”
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Tom Williams, spokesman for Wal-Mart’s corporate office in Bentonville, Ark., said the giant retailer, which will be open for business that day, plans “a day of quiet reflection” on the anniversary of Sept. 11 and will provide messages of support to its associates throughout the day.
“There’ll be a period of silence on that day but we’re looking to coordinate that with the national period of silence,” he said. “We won’t be advertising that day.”
But representatives of Las Vegas daily newspaper and cable television outlets say they’ve seen no large reduction in advertising for Sept. 11.
“The trade publications and other newspapers we’ve talked to were discussing a possible decline, but it’s my sense that we’re not seeing a large cutback here,” said Bob Brown, director of advertising for the Las Vegas Review-Journal and the Las Vegas Sun, which operate under a joint-operating agreement for ad sales.
“Those that normally advertise on Wednesdays are running that day,” he said.
Steve Schorr, a vice president for Cox Communications Inc. in Las Vegas, said the city’s dominant cable television system has not seen a decrease in advertising that day. The firm earlier decided to offer more than 30 percent more time for public service announcements that day.
“We made a commitment early on to do PSAs at a higher level that day so that organizations like the Red Cross can get their messages out,” Schorr said.
The firm learned after making that commitment that several cable networks, including Lifetime, USA and Discovery Channel, are beefing up public service announcements for the day as well.
Cox also plans a special patriotic ceremony Wednesday morning, will give employees red, white and blue ribbons to place on a tree in its courtyard and will ask drivers of its more than 370 vehicles to drive with their headlights on all day.
“The tree will serve as a visual tribute for the special, yet solemn day,” Cox said in a statement.
Dale Erquiaga, vice president of brand services for R&R Partners, the state’s largest advertising agency, said a few of the firm’s hotel accounts chose not to advertise Sept. 11 and that other accounts did a thorough review of their advertising messages for sensitivity.
“The Las Vegas Convention and Visitors Authority wasn’t running ads at the time anyway, but the others chose to be dark because of sensitivity issues and appropriateness,” he said. “A lot of programming will be pre-empted that day, so accounts wouldn’t know (what) they would be run with, so you have to consider those issues.”
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